Recycling My Life by Helping Others Recycle Theirs

Tiffany BeverlinTiffany Beverlin is the Founder and CEO of DreamsRecycled.com, an online marketplace specializing in divorce items such as wedding dresses and rings and comprehensive website for the divorce community. 

Let’s face it: Life can suck at times. Perfect families, perfect relationships, and perfect lives is not reality for most people. Life is a constant stream of ups, downs, plateaus and curve balls for the majority of mankind.

I had spent the majority of my adult life married, a devoted mother to my three children, and wife to my now ex-husband. I loved it. I gave up my career to stay home and raise my children. I felt fortunate to be able to do so; after all, not everyone gets this privilege. I was happy – or so I thought. I had three healthy kids, a husband who made plenty of money to support us, a beautiful home, a great group of friends and so on. It was pretty much everything many women dream about.

Then life happened – the sucky part I mentioned earlier. And I wasn’t prepared for it. That’s where the dream died.

When you find yourself going through a divorce, you quickly realize that the financial burden rests squarely on your shoulders. You can’t rely on your spouse’s income anymore. That’s hard enough. But what nobody tells you is that trying to go back to work after a 12-year hiatus makes you virtually unemployable by most human resource department standards. This was the reality I faced.

I wish I could say I handled it well, that I was the poster child for being strong and holding it all together. But the truth is that divorce could bring Hercules to his knees. I was a mess: A crying, depressed, may-not-ever-get-out-of-bed disaster. A few months in to a very messy situation, I had that realization that hits you like a ton of bricks: My dream really was dead.

On one of my darkest nights, I went to bed exhausted, as I often did, from the emotional trauma of it all. Struggling to figure out how I would find a job or earn cinderellyany income, I drifted off to sleep. That’s all it took to start my entrepreneurial journey.

That night, I literally dreamt that I had to sell my engagement ring for the money but couldn’t find a jeweler or pawnshop that would take the ring and give me a fair deal. I was desperate. I needed the money. Yet there was no place I could turn to sell what was once one of my most prized possessions.

Upon awaking, I realized that this dream was actually a reality. I did some research and quickly discovered that there was no marketplace for what I needed. Pawnshops would rip me off, jewelers would buy it for 50 percent below market value and selling privately could take months, if not years.

I started to wonder why there was no website for people like me. There were divorce lawyers and therapists everywhere, but there was no community, no support, no advice and certainly no place to sell my old ring and dress to fund the next stage of my life. I could name at least a dozen wedding websites but couldn’t name a single URL for divorce.

I wish I could say I handled it well, that I was the poster child for being strong and holding it all together. But the truth is that divorce could bring Hercules to his knees. I was a mess: A crying, depressed, may-not-ever-get-out-of-bed disaster.

Days later I had incorporated my company and retained a web designer to build the first online community and marketplace specializing in selling items from divorces. My old, dead dream of marital bliss and the perfect family had spawned a new dream: entrepreneurship.

I worked hard, educated myself, and studied all of the things I thought I should know to make this business a success. From e-commerce and marketing to branding, SEO, social media and Google analytics, I threw myself into it head first, mostly at 1 a.m. while my kids slept. I also started to research divorce, something I quickly realized was a giant of an industry ($50 billion a year in the U.S. alone).

When DreamsRecycled.com launched I was unbelievably lucky to have my story air on Fox News and syndicated throughout America. I was quickly featured in Dreams Recycled LogoThe Huffington Post and numerous other media outlets. It was at this time when I realized the size and scope of my business endeavor. There were millions of other people like me who felt lost, lonely, and were in need of practical information. They needed a place to connect, bond and find their next dream. Over the course of the first year I was contacted by thousands of men and women who simply wanted to share their stories and connect with me. Some simple thanked me for inspiring them to recycle their lives after divorce.

I still love connecting with my users, but the biggest miracle of all of this was that I was inadvertently recycling my life as well. My company gave me a career, a purpose and a reason to get out of bed. Each person I helped propelled me to make the website bigger and better. Each story I heard inspired me to keep going. My website inspired me to date again. After all, how could I blog about moving on if I personally wasn’t attempting to do so? It made me realize I wasn’t alone, not even in my most dismal divorce moments.

My story may not be the norm in business. I had no tech experience, no startup knowledge and no e-commerce background. But if you believe in your product, follow your passion and focus on the task at hand, anyone can recycle their life and start their next dream.

 

Barbara Werner: Music to Make your Mediocre Meatloaf Sing

BarbaraWerner-with-dogUpdate March 2014: Barbara Werner’s musical pairing app is now free to download from iTunes and GooglePlay.

Airlines offer music on planes to help panicky flyers relax. Music is piped through the metro or subway system to reduce crime. And supermarkets have been known to play loud music to push customers more quickly through the aisles without reducing sales. So why not play just the right mix of music to your dinner guests to make them feel they’re dining at a Michelin-star eatery?

Absurd? Well no, not really according to professionally-trained chef Barbara Werner, “With an open heart, an open mind, and a simple mathematical formula, you can elevate a good dish to great and a great dish to near perfection.”

Werner collects degrees and certifications like most of us collect lost socks from the laundry. On top of an associate’s degree in culinary art, she’s certified in reflexology, payroll and HR and is trained as a beverage specialist, bartender, and equissageur (dog and horse masseuse in case you’re wondering). In addition, she’s taken sommelier classes and is a licensed manicurist and tattoo artist.

“I am always studying something and telling myself, someday this will come in handy, I don’t know where or how but it usually does,” says Werner who prefers the moniker of Renaissance Woman. (more…)