From Teaching to Franchise Owner: 4 Pieces of Advice When Starting Up

Stacy ParkelA former teacher, today Stacy Parkelj is co-owner of a Tutor Doctor franchise in Dallas. She shares 4 wise lessons she has learned in starting her own business.

The journey towards doing what you love and being able to support yourself and your family is often fraught with obstacles, confusion, and innumerable questions. I myself have gone through several different eras of work, from being a teacher, operating a web design company, to managing a large sales team before returning to the classroom. It wasn’t until I returned to my love of teaching that I realized my passion for education could fit perfectly with my entrepreneurial spirit through opening a tutoring business.

Four long years ago, I took a leap of faith and opened my small business, a Tutor Doctor franchise location in the Dallas Ft. Worth area with the help of my father as a business partner. Since then, I’ve learned hard life and business lessons and have grown my business to support local community families. It is such a powerful blessing and gift to be able to do what I love every day, and I believe that everyone should be able to say the same for themselves.

Whether you’re going it alone, or entering business with a partner, it’s important to go into business with your eyes open and a set plan. Once you have the road map laid out and set the plan into motion, everything will fall into place with a little hard work and dedication.

Here are some pieces of advice that have helped me through the launch and growth of my business.

Be open to making sacrifices early on

Launching a successful business requires so much more than just a financial investment. Especially in the first few years, entrepreneurs should expect to invest a significant amount of time into their business, putting processes and systems in place to accelerate growth and move towards self-sufficiency. Because of this hard truth, dedication to launching a successful business forces you to shift priorities towards the business. Be prepared to miss sleep and events, and have a plan in place to help manage and care for your children.

Make Wise Hiring Choices

The employees you hire are unquestionably some of the greatest investments you’ll make into your business. It’s important to make strategic hiring decisions for the business, especially while the business is still being established. As much as it is possible, seek employees that bring more to the table than the skill sets required by their positions, and employees who compliment the business model and team members. Selecting employees who meet your criteria will create a synergy in your company that will drive it to successful heights.

Stacy Parkel
Stacy and her father and business partner

Seek out a support system

Business ownership can be a very lonely journey. As stress mounts and weighs on your shoulders, having a support system can mean a huge difference in your attitude, pool of resources and references and the future of your business. Finding a support system that will understand every inch of what you’re experiencing is crucial and sometimes requires reaching outside of your traditional circles. While your friends and family might be supportive and excellent listeners, unless they’re also business owners they may not completely understand your situation and not be able to offer helpful business advice. Finding a business-minded mentor will not only give your business the powerful resource of someone who has been through it all, but also an outside perspective.

Set a routine 

Without a doubt, the first few years of business ownership is punctuated by long hours, hard decisions and balancing the world on your shoulders. Thankfully, this phase of startup and extreme productivity doesn’t last forever. Once the dust has settled and the business is up and running, it’s vital to establish a proper schedule and routine. For me, that means that from nine to five o’clock every day I go into my home office and close the door. Simulating a real-world work environment while working from home establishes necessary boundaries for myself and my family and ensures that I can maximize my time. Even if you aren’t working from home, it’s important to find a way to end your work day and “turn off” your business brain.

Whether you’re going it alone, or entering business with a partner, it’s important to go into business with your eyes open and a set plan. Once you have the road map laid out and set the plan into motion, everything will fall into place with a little hard work and dedication.

 

The Bra That Changed My Career

Ali CudbyAli Cudby teaches a proven method to transform the customer culture for retail companies and other businesses that sell primarily to women. She’s also a bestselling author and has been featured on TV and in print and online publications.

Most women put shopping for bras and root canal surgery right at the top of their “least fun things to do” list. For a long time, I felt the same way. Then in 2004 I had an experience that changed my mind – and my career.

Before 2004, when I went bra shopping it felt like an act of masochism. The largest bra I could find at our local department store was a DD, and it didn’t come close to fitting. When I did find a bra that sorta, kinda worked, it always somehow resembled a flak jacket. I was sure the saleslady felt sorry for me. As a teenager, all I wanted was lacy lingerie in pretty colors, but there was nothing available in my size.

I felt humiliated by those shopping experiences, as if each bra that didn’t fit was communicating a larger message: that I didn’t fit. I excelled in lots of areas, but failing to feel good about my body compromised my self-esteem and undermined my confidence. As I transitioned through my twenties, I figured out other ways to feel good about myself. I focused on my career and friends and eventually came to embrace my curves.

I began dating a charming Englishman who, before long, insisted it was time to meet his family on the other side of the pond. On a whirlwind weekend in England, we were walking through lovely, historic Cambridge with my boyfriend’s family when I spied the marquee of my dreams: Bravissimo—For Big-Boobed Girls. It was like a beacon of light entering my body, drawing me in. I veered closer to look at the window, and couldn’t help myself. Without thinking, I went inside, leaving my boyfriend’s family standing on the sidewalk.

The store was filled with bras that were pretty, lacy, feminine—and all in large cup sizes. I received a professional fitting and discovered I was a size I never knew existed. Even better, the lovely fitter brought me a dozen gorgeous bras to try on. With each new garment, I felt more and more whole. All of a sudden, I noticed myself standing straighter. “My girls were lifted for the first time ever, in a bra that actually fit, was nice to touch and pretty!”

That fitting changed my life.

“We were walking through lovely, historic Cambridge with my boyfriend’s family when I spied the marquee of my dreams: Bravissimo—For Big-Boobed Girls. It was like a beacon of light entering my body, drawing me in.”

On that day, I knew I would never wear uncomfortable, ill-fitting bras again. I got home and began talking to my friends, only to realize that whether they had grapes or melons, almost none of them had bras that fit. In fact, most of them said, “I know my bra doesn’t fit!” When I heard them, I was floored. For all those years, I had suffered in silence, thinking I was the lone oddball. How could so many smart, successful women have ill-fitting bras? Then it struck me — as women, we never really learn how a bra should fit.

That stroke of inspiration became the basis of my company, Fab Foundations. I created a methodology Fab Fit Academy Logofor helping women find bras that fit which became a book, Busted! The Fab Foundations Guide to Bras That Fit, Flatter and Feel Fantastic (no longer in print). Busted! was a bestseller and stayed on the bestseller list for a year! Next, I developed a curriculum for training – and certifying – lingerie retailers in the art and science of bra fitting. My methodology has been used by lingerie pros on six continents around the world … just Antarctica to go!

But a funny thing happened as I was working with all those amazing retailers. As much as they got great at providing fittings, their businesses didn’t always grow. I realized that fit excellence was not the ultimate foundation for creating the best possible business.

I went back to the drawing board.

Your Iconic Brand LogoPulling from my corporate background as a Marketing Executive at companies like The New York Times Company and Animal Planet TV Network, I investigated. A pattern emerged – if women didn’t FEEL good about their fitting experience, they wouldn’t become loyal customers. Period.

I shifted gears and started focusing on helping small business owners develop a foundation for customer relationships that transcended bra fittings. All of a sudden, the one-two punch of fitting/customer relationship started getting results. Clients were growing their businesses by 20%…35%…500%! Even my traditional, bricks-and-mortar retail clients were seeing incredible growth. I was so excited!

On top of that, clients were reporting that their employee engagement was improving, turnover was dropping, and (here’s one I didn’t see coming) a number of clients shared that their marriages were better than ever!

Simply focusing on the customer experience was the key to building the businesses they dreamed of owning.

It’s like the theme song for that 80s TV show, Cheers: You want to go where everybody knows your name. When businesses create that, they get customers for life.

Ali CudbyIn today’s disconnected world, having a place where you feel truly appreciated as a customer is rare and special. When businesses form that bond, they become Iconic in the eyes of customers. This fundamental truth goes far beyond lingerie. Today I love having the opportunity to work with clients in a growing mash-up of industries.

I used to think my AHA moment was when I turned around and saw my reflection in the fitting room mirror at Bravissimo. Now I know differently. When I got that amazing bra fitting, my relationship with my body changed. The day I made the pivot to customer experience, my mission in the world shifted forever.

Every day I wake up (of course, I put on amazing lingerie) and feel ready to make the world a better place – one Iconic customer interaction at a time.

Ali Cudby teaches a proven method to transform the customer culture for retail companies and other businesses that sell primarily to women. With Ali, businesses lay a strong foundation for building the deep relationships customers crave as the antidote to isolation in the modern economy.

The result? Customers are inspired to buy more often and refer like crazy, while businesses thrive and change customers’ lives.

Ali is a bestselling author and has been featured in TV, print and online for publications such as Cosmopolitan and Essence Magazine, among others. She holds an MBA from Wharton Business School and spends her spare time in her pottery studio.

Find Ali at www.YourIconicBrand.com

Bonnie Moore: Bringing the Shared Housing Movement to Boomers

Bonnie MooreWhen asked to tell her story, Bonnie Moore laughs. “Well, I’m 70 years old, I have a long story. I’ve been through three husbands. I was divorced before I even went to college. And while the truth is, I’m not cut out to be a wife, I’m definitely built for working life. I’ve run my own businesses before, but I didn’t become a serious entrepreneur until I was 69.”

At a time when most people would be putting their feet up for a long-deserved retirement, Moore was writing business plans and seeking developers to launch her online network supporting communal living among mature adults.

Moore’s drive to launch the Golden Girls Network was created out of necessity, but perhaps it also has its roots in her early years as a college graduate and divorcee living the hippy life in San Francisco’s Haight-Ashbury district. “I’ve always loved the camaraderie and convenience of communal living,” she explains.

A hippy perhaps, but for 27 of the 30 years she lived in the “City by the Bay,” Moore was an accountant. That is until she brought a class action suit against the California State Board of Accountancy in a fight over her right to refer to herself officially as an accountant rather than a bookkeeper. The case ended up before the California Supreme Court, and – although she lost by one vote – Moore became something of a celebrity, giving lots of talks on the issue of commercial speech. The experience sparked an interest in law, and so at 44 years of age she enrolled in law school, while working part-time.

“I was 50 when I graduated and the first question I asked myself was, ‘What am I going to do for the rest of my life?’”

But unlike her fellow eager graduates, Moore had to put her legal dreams on hold. “My 29-year-old daughter was diagnosed with AIDS and there was no question that I would drop everything to take care of her. She was one of the first patients in 1995 to get the untested cocktail because she was dying and had nothing to lose. Within one month she started to improve.”

It took almost three years for Moore’s daughter to get back on her feet, but as soon as she was, Moore decided to move on to the next chapter in her life. With a second divorce behind her, she set her sights on Washington DC, and with nothing more than a 15-year-old two-seater sports car packed with a suitcase and a blow-up mattress, she hit the road to finally live east of the Mississippi.

DC was a good move. After several temp jobs as an accountant, Moore secured a consulting gig with a CPA firm and stayed for 15 years until semi-retiring at age 69. She still works part-time for the firm on a project basis.

Bonnie Moore“I was suddenly lost, sitting around in my PJs. I’m the kind of person who needs lots of things going on. I was itching for my next challenge,” she laughs.

Moore’s inspiration for her next move came directly from her own experience. Divorced for the third time in 2008, she was saddled with a large mortgage for her newly remodeled 5-bedroom home in Bowie, MD. “Home renovation is a stressful process,” Moore says wryly. The recession had started and the house value was plummeting.

“I had my dream home. But my income was cut in half and I had 100% of the bills (her ex filed for bankruptcy). I knew I wanted to keep the house so I decided to start looking for roommates. Bowie is primarily a family town so it was challenging to get people to move out there.”

She focused on women in the same age-group. After some interesting experiences … the woman who reorganized all her drawers and the Jehovah’s Witness who shunned her Halloween decorations … Moore finally found four roommates that worked. Multiple house agreements have helped maintain order and balance the demands of five different personalities.

Fast forward five years to retirement and Moore realized her next opportunity was right in front of her. There was a market of mature women struggling financially and searching for housing, and the Craigslists and rent.coms of the world were not meeting their needs. She would establish a business to help other women do the same thing that she and her roommates were doing: find like-minded individuals to sharing housing.

Golden Girls Network is a membership-based organization modeled after match.com that provides an easy-to-use platform for mature women (and men) to search for and find shared living arrangements from a national database. Users can be seek housemates to share in their home or rooms in other Golden Girls homes. Bonnie is also working on a foundation which will support a home companion program through which a housemate could receive a reduced rate for rent in exchange for providing assistance in the home of an older adult. “This wouldn’t include medical needs, but rather help such as changing light bulbs, doing the grocery shopping, and shoveling snow,” Moore notes.

“I was suddenly lost, sitting around in my PJs. I’m the kind of person who needs lots of things going on. I was itching for my next challenge,”

And while the idea came easily and the business plan has evolved, setting up Golden Girls Network has not been without pains.

“We were trying to do too much and there were liability hurdles that I didn’t foresee. Then I found someone to build the database, but let’s just say it didn’t go very smoothly. I almost packed it in until NPR contacted me. I wasn’t even in business yet! Three developers later, the database was ready to launch and the very same day, we were on the cover of the style section of The Washington Post.”

Completely self-funded (although looking for an investor), the network currently includes more than 900 people in 47 states. Moore is in licensing talks to expand the network outside of the US. And even though she doesn’t sport a hoodie, she joined a business incubation center at Bowie State University shortly after her launch.

“We’ve tapped into something that people are really interested in, it’s a sleeper thing. Baby boomers are retiring and their situations are not what they expected. There is an epidemic of middle-age divorce. People who lost the value of their homes or their jobs through the recession don’t have the money to retire the way they thought they would. What’s more, women’s salaries are lower than men’s and often they don’t have secure retirement plans. Retirement communities are expensive, especially for people on a fixed income. Living in shared housing helps cut costs dramatically and the bonus is you don’t have a house or yard to take care of. It’s kind of nice.”

So what’s next for the septuagenarian after she finds that investor and takes Golden Girls Network to the next level?

“Oh, I’m going to be the ‘Where’s the Beef?’ lady – the face of the company – and let someone else run it! One of these days I’m really going to retire and live the life of a Golden Girl.”

Pam Holland: Moxie and Tech, a Recipe for Success

Pam HollandIf she’d had a magic wand, Pam Holland would have been a photo journalist or done something in the arts, but instead the New Jersey girl, with a dash of New York, ended up in law school.

“Part of me loved the problem-solving aspect, but after law school I worked at a law firm doing commercial real estate transactions and I really hated it. It was like being a wedding planner for lawyers, too much detail, too many boxes to check.”

To her delight, she got laid off and was recruited to Fannie Mae where she did mortgage policy work. She loved it and stayed over two decades thanks to the interesting work, great benefits, and a near-perfect family/work-life balance.

But the itch to start a business was constant.

“I’d drive my husband crazy with my ideas. There was Kippah Girl, producing colorful kippahs, the beach buggy rental business (secretly it was just because I loved the name Buggies at the Beach) … I recall standing in front of a soda machine many moons ago saying ‘I wish I could get bottled water from this.’ I’ve always been identifying opportunities.”

Toward the end of her time at Fannie Mae, Holland went to a career counselor and discussed her Pam Hollandentrepreneurial dreams. “Even as a kid, I’d been trying to figure out how to make money. I’d have garage sales and made candles, selling them door-to-door. I remember the coach said if that little voice has been talking to you since you were eight, then maybe it’s time to listen to it. I never thought starting something new was an option for me, but after that I began playing with the idea of what I wanted to be when I grew up.”

About a year or so later and one year before she turned 50, Holland decided to resign. The mortgage crisis had hit, Fannie Mae was in conservatorship, and the economy was blowing up.

“There were no longer opportunities. I had totally outgrown my seat, there was nothing left that I really wanted to accomplish. I felt like I had one more career in me and knew that never starting that business would be my number one regret.”

Despite all the ideas bouncing around in her head, Holland didn’t jump right away into entrepreneurial life. She took a consulting position with Bank of America, but after two years hit a wall and decided to leave – but not without a plan.

“I remember the coach said if that little voice has been talking to you since you were eight, then maybe it’s time to listen to it. I never thought starting something new was an option for me, but after that I began playing with the idea of what I wanted to be when I grew up.”

For some time, she had been thinking about a business that would teach technology to “late adopters,” both the tech adverse and older generations. A lover of gadgets, Holland was always playing with the latest technology, testing out apps, and troubleshooting devices. It all began with a class she called “Getting to Know your iPad” which she offered at a local community center. “Bingo! That was it. The class was full with a waiting list. I went to other community centers and started picking up one-on-one clients. It’s mostly coaching, filling in the gaps, and getting the client comfortable with the technology.”

Pam Holland
A Tech Moxie client showing off the new iWatch

That was two years ago and Tech Moxie continues to evolve. While Holland still does classes and works occasionally one-on-one with clients, she hires contractors to provide most of the services while she concentrates on growing the business. That has proven the biggest challenge thus far: “It’s a very scalable business, I want to go national, but I need to step back and see the bigger picture.”

Tech Moxie is all self-funded. To her husband’s dismay, Holland said she was “willing to live in a cave” to make this happen. Marketing has been her biggest expense, the website and branding and so on, but the loss of her corporate income has easily been the biggest startup cost. But this tech moxie is in it for the long haul.

“Sometimes I wish I had started sooner, but I’m not sure the market was ready. Tech needed to catch up. Mobile phones have really changed the game because, as people age, the accessibility features open up doors that were previously closed. I love when I show a client with Parkinson’s how to use Siri for example. Helping people understand the tech puzzle gives me such a sense of accomplishment and the best part is finally my time is my own.”

Tips from Pam Holland
  • Fake it! You don’t need to be an expert, just be confident … look for breadcrumbs.
  • The only way to learn how to run a business is to go through it.
  • Work on the most important issues first, not the easiest, otherwise you’ll never get to the big stuff!
  • Having an idea does not mean you can execute it. You need to think about the means to manufacture or produce something, but tech has definitely leveled out the playing field.

Helping Others Find Financial Freedom through Franchising

Valentines photoJane Stein is President of Your Franchise Is Waiting, a consultancy firm which helps people in various stages of reinvention discover the possibilities offered by business ownership through franchising. She shares her somewhat bumpy ride from corporate financial services to self-employment and why she loves nothing more than helping people get out from under the corporate shackles.

I was a senior VP of Investments and Certified Financial Planner with Smith Barney (now Morgan Stanley) for more than 20 years in Houston, Texas. I got married at 35 to my 42-year-old husband and cranked out two adorable boys – time was a wasting afterall.  When you have a full time stressful job (is there one that isn’t?) it truly takes a village.  We relied heavily on the kindness of not only strangers but also family and hired help.

Our second child was all of 4 weeks old when I felt that something wasn’t right. He didn’t make eye Boys at the Lakecontact (when he nursed!) and seemed to be in perpetual motion. I knew he had autism. This was 1997, and autism was just starting to be on the radar, as opposed to the full blown epidemic it has since become. Being the kind of person who believes “everything worth doing is worth overdoing,” I jumped into overdrive and surfed the internet until 2 am every morning researching every possible intervention known to man. We did gluten- and casein-free diets, sound therapy, supplements, skin brushing, as well as the traditional speech, occupational, and “floor play” interventions. By this point, my son was living in the back seat of my car and therapists’ offices. Needless to say, it was a crazy ride.  Not so great for the marriage either, which is another story.

Should I stay or should I go?

Then along came 9/11 and after struggling to get out of bed for six months, I was diagnosed with PTSD. I realized that I was seriously burned out and had not enjoyed what I had been doing for years. I was tired of the same conversations day in and day out and wasn’t learning anything new. I felt that crushing feeling of “is this all there is?” and of life being fleeting. I wanted to spend whatever time remained raising my own children (at this point, we had two full-time nannies) and living in a place where they could play outside without being covered by mosquito bites from head to toe in minutes. We Jane Steinresearched various cities that met our criteria (should be safe and have clean air and water, an educated community, and four seasons) around the country. We assessed our financial picture and where we could cut back, and took a leap of faith. We relocated the family to Boulder, Colorado, which had good public schools and more than its fair share of quirky kids. I figured mine would fit right in.

There’s only a few times in your life you will experience your soul talking to you. It’s tricky because it doesn’t come from a thinking place. Sometimes it goes against what you think you want. Those times are gifts – your soul is never wrong.  It will never steer you off course, in fact I believe it is pushing you TOWARD your course.

Cut to ten years later when my oldest was leaving for college, I began to feel restless and Jane Steinrealized I was bored, bored, bored. Hiking, golfing, going to lunch with friends and volunteering did not fill me up.

I did some deep thinking and realized I:

  • love working the way some people love weekends,
  • need an organizing principle in my life: for me it’s work
  • wanted to build another empire if I could – I missed the challenge.
  • missed having discretionary income to be more generous in my philanthropy and, let’s be honest, to spend.

There’s more I could say, but at age 58 I did a lot of research and exploration of various career options and eventually relaunched – as a franchise broker.

I work from home connecting people in transition into businesses that are a good match for them based on their investment parameters, skill sets, and income and lifestyle objectives.  Walking people through the steps of reinvention is very rewarding.

“There’s only a few times in your life you will experience your soul talking to you. It’s tricky because it doesn’t come from a thinking place. Sometimes it goes against what you think you want. Those times are gifts – your soul is never wrong.  It will never steer you off course, in fact I believe it is pushing you TOWARD your course.”

I love learning about new business concepts every day. I get to try to connect people to their dreams of self-employment and hopefully open the door to what will be their future financial security and the satisfaction that comes from “steering your own ship.”  Now I help people invest in themselves, instead of managing their passive investments, and it’s much more exciting and empowering for them.

This is a business I can do from anywhere there is a phone line and an internet connection.  There’s no reason I won’t do this well into old age.

Stepping past the fear 

Personal reinvention is hard.  Things have to be pretty miserable for you to overcome the hurdle of inertia and fear. But there can be great reward in taking the leap. Transitions are a part of life. Most of us will experience quite a few in our lifetime. The best ones are the ones you initiate yourself. It’s a great feeling to chart a new course. In facing your fears, ask yourself – in a year, will my situation improve if I do nothing? If the answer is no, you and I both know what the right move is.

When I decided to leave the financial services industry, I woke up every morning feeling free. After a while, that feeling was replaced with a sense of adventure. I was going to reinvent myself – again. Investing in a business is a bold move. But it just might be the right move.  And remember, women make great entrepreneurs!

Interested in learning more about franchising? You can connect with Jane on Facebook and  LinkedIn.

Susan Rocco: The CEO Whisperer

Sue RoccoDrawn to journalism and the stories behind the stories, Susan Rocco has always been curious about other people – where they came from, what led them to where they are now –  so it should come as no surprise that today she hosts a live weekly radio show and podcast that spotlights female CEOs, founders, leaders, and entrepreneurs from around the world. What is surprising, however, is Rocco’s own story; how she struggled with low self-esteem until the day she finally decided to believe in herself, pitch her idea for Women to Watch, and chase down the guests and advertisers needed to make her dream a reality.

“I was not an honor student. I had a tape playing in my head that I wasn’t smart enough. Although I had a wide network of family and friends, there wasn’t that one person who believed in me and my abilities. If you don’t have a mentor or someone who sees the gift in you, you get lost and struggle. I had no awareness of who I was and what I was good at so it took me some time to find my way. Later I learned to appreciate that our emotional quotient is equally as important as our IQ. That’s my strength. My ability to connect with people, to be a good listener and have empathy.”

Raised outside of Philly, Rocco was the middle child of three. An Irish Catholic, she attended 16 years of Catholic Sue Roccoschool, including Villanova University where she studied communications. When she graduated, she bounced around a bit from advertising to PR before ending up in sales. “I had grand illusions of making it in media but if you’re not in a C-Suite position there’s not a lot of money to be made, so I looked for other opportunities. I didn’t give sales a lot of thought. It wasn’t something I was really interested in, but I was good at it and it paid the bills.”

After taking some time off to raise a family, Rocco did a lot of part-time work before returning to sales full-time, but it wasn’t fulfilling. Her greatest joy had always been her family, so when she became an empty nester in her late 40s, her search for personal growth hit new heights. Her “a-ha” moment came while being interviewed on the radio one day about her small direct-sales business, W by Worth.

“I was so fired up. It was such a great experience, but I’d really have preferred to have been on the other side of the mic. I said as much in the “thank you” letter I sent to the host, Kim Douglas,” she recalls. “In a joking way, I added if Kim ever needed someone to fill in for her, I’d love to do it.”

The response was immediate. Douglas encouraged Rocco to pitch her idea to the general manager.

Sue Rocco“I said yes but then panic immediately set in. I knew I wanted a show for women. The radio was flooded with political programming, real estate, and finance. And, as much as I love fashion and lifestyle, I didn’t want fluff. I wanted a program that would help women like me who struggle with low self-esteem. So I hit on the idea of interviewing women who are already successful and accomplished and get them to share their stories while sharing their adversities as this is where the greatest lessons are learned.”

Making a decision that day in August 2012 to believe in herself, Rocco set up a meeting with Sharon Pinkenson, who she had just read about in Philadelphia Magazine and thought would make a great guest. Pinkenson was the first Executive Director of the Greater Philadelphia Film Office, which brought the film industry to the City of Philadelphia and the four surrounding counties.

“I finally stopped focusing on what others were doing and decided to be myself. I told Sharon my idea for the show. I confessed I didn’t yet know the name of the show but if she said yes, I’d come up with something. She said yes,” Rocco laughs.

“We women are harder on ourselves. We are often ashamed of our personal challenges. We don’t look at these struggles as something that has shaped us and actually contributed to our success. By sharing these stories, I am trying to break through these barriers. Personally, I went from being very, very afraid to launching a show that’s booked six months out.”

It turned out booking the interview was the easy part. Rocco got the station on board with her idea and was flying high that she was going to have her own show until she learned they weren’t going to pay her, but rather she would be paying them production fees.

“I guess I was a little naive,” she explains. “I realized I quickly had to secure advertisers. I reached out to my network and got some advertisers that would sustain me for the first few months! But there is a lot of ‘behind the scenes’, a ton of prep work involved.

“I knew I could secure guests. I had a mission to help women to build self-esteem and find their own purpose but my vision is to get women to pursue leadership. When I started to share that with other women, it resonated with them.”

It didn’t hurt that three months after Rocco launched her show, Sheryl Sandberg came out with Lean In.The Truth Group Women’s groups were popping up and gender diversity in senior management was a compelling topic. Women to Watch entered the fray with a twist … getting women to open up and share the challenges they face on the road to success.

“We women are harder on ourselves. We are often ashamed of our personal challenges.. We don’t look at these struggles as something that has shaped us and actually contributed to our success. By sharing these stories, I am trying to break through these barriers. Personally, I went from being very, very afraid to launching a show that’s booked six months out. I moderate panel events, I give speeches. I really believe in myself now. Some days we do it well, and some days we don’t. I’ll never turn the tape off completely. I’ll continue to second guess, but every time you accomplish something, it allows you more quickly to turn that old voice off.”

When asked who her favorite guest has been, Rocco politely responds that the ones she enjoys the most are the women who are incredibly bright with big jobs but at the same time, funny, self-deprecating, and gracious.

“I love the ones with no ego, doing what they do because they love it and want to help other people. We really are all the same; human beings are human beings.”

You can listen to Women to Watch™live every Monday at 3 pm EST on WWDB Talk 860 for the Philadelphia Tri-State area, or anytime at women2watch.net.  Available shortly on iTunes.

Denise Roden: Loss So Often Leads to Gain

Denise RodenThe first line of Denise Roden’s scrapbook reads, “This is a book about me, for me.” You wouldn’t know it until you glance through those pages, but at one point in her life Roden weighed 265 lbs. It’s possible she weighed more but she can’t say for sure because she never stood on a scale until the morning of her life-changing bariatric surgery. Something else you wouldn’t know by looking at the confident blonde is that starting her own business at the age of 48 has been transformative – even more so than the surgery.

“I feel like I’m somebody now. I worked so many years in an unfulfilling job because I was following theDenise Roden money. Looking back I see how lost I was all of those years. Sometimes when you are overweight you lose your voice. Starting this business has given me my voice and self-esteem back. I did this. I left a well-paying job, but I finally took control. This is for me and no one else.”

Roden grew up in Alabama, north of Birmingham, in a typical Southern family. Raised on fried food and Hamburger Helper, weight was always an issue as she and her siblings rarely exercised and were not encouraged to spend a great deal of time outdoors. By high school, Roden weighed 200 lbs. She tried aerobics and played some sports, but the slow slide into obesity had begun, interrupted by spurts of yo-yo dieting.

Following in her grandmother’s footsteps, Roden enrolled in college to become an elementary school teacher, but her heart wasn’t in it so she dropped out after two years. Ideally she would have done something with computers, but it was 1983 in Alabama and there weren’t many options for that type of career, especially for a young woman.  She continued working odd jobs, toying with the idea of going back to school. She never did, though; instead marrying a soldier at the age of 23. The pair moved first to Virginia and then to Korea where he was stationed.

Weight gain continued to be a problem. “I tried everything. Weight Watchers, Jenny Craig, that crazy grapefruit diet. You name it, I did it. But nothing worked because I was looking for a quick fix rather than being mindful about what I was putting into my mouth and actually changing my lifestyle,” she recalls.

After Korea, the couple moved to Massachusetts, but the marriage was on the rocks. Roden took a secretarial position and taught herself how to use the Wang computer (remember those?). “I did a lot of payroll and accounting, and generally picked up the skills of whatever needed to be done. I was like a skills sponge,” she laughs.

Following his tour in Massachusetts, Roden’s husband was accepted into nursing school with the Army’s support and they moved to North Alabama where the marriage continued to flounder. “My parents had been married for over 40 years.  I didn’t think divorce was an actual option and deep inside me, I really thought I could make it work. However, I just gained more weight.”

“I feel like I’m somebody now. I worked so many years in an unfulfilling job because I was following the money. Looking back I see how lost I was all of those years. Sometimes when you are overweight you lose your voice. Starting this business has given me my voice and self-esteem back. I did this. I left a well-paying job, but I finally took control. This is for me and no one else.”

After returning to school to get an associate degree in general studies, Roden held various office managerial positions and built her finance expertise. After several moves, the couple settled in suburban Washington DC, where Roden worked as Director of Finance and Administration at the non-profit Jewish Women International. She stayed for 14 years.

Denise RodenFour years after the move to DC and several counseling sessions later, the couple finally separated. When her husband got orders to go back to Korea, Roden declined to follow, choosing instead to do a BA in business administration while working full time. Around the same time, she began looking into bariatric surgery as a solution to her weight problem. She was suffering from a barrage of related health problems such as high blood pressure, sleep apnea and hypertension, and the surgery – a stomach or intestinal operation that helps obese patients lose weight – felt like the last option.

After a year of reflection, Roden decided to go for it. As she was still covered by spousal military benefits, the surgery, and accompanying tummy tuck and breast implants to adjust for excess skin were all covered. “I just had to buy the bra,” Roden laughs. “It was such a gift.”

Roden dropped 100 lbs relatively quickly and was transformed. She attended bariatric support group meetings and after getting certified by the Bariatric Support Center International (BSCI), became a support group leader, a task she enjoyed but found frustrating when noticing who was attending the sessions.

“It was the patients required by their insurance firms to be there as part of pre-op or the success stories. The people who really needed to be there, the ones experiencing what I call ‘the creep’ – the slow but steady weight regain – were not coming. I had always felt there was a number on the scale that, if crossed, would be a slow descent from which I’d never recover. So I vigorously fought off the weight regain by focusing on my own wellness and happiness.”

This proved to be challenging considering what she was experiencing at the office.

“I learned a lot in the 14 years at JWI but I also grew up during that time. I was 34 when I started working there. For many years, the salary and work motivated me, but when I hit my mid-40s, I was no longer happy. I didn’t feel valued and wanted something more fulfilling. I’d start crying on Sunday nights when thinking about work the next day.”

A way out finally presented itself when, about two years ago, Roden received an email from BSCI offering her the opportunity to purchase a license for their bariatric support curriculum. At this point, Roden was on meds for high blood pressure and anxiety so she felt she didn’t have much to lose. Her new “permanent fiancé” was encouraging Roden to make a change and was unequivocal in his recollection of those days, “He reminded me just last week, ‘Do you realize the first word out of your mouth every morning was shit! Do you know what it’s like to start your day next to someone who says that every morning?’ I guess it was tough on him too,” she says a little guiltily.

She considered the cost of the license, and determined that she could swing it with the income from her condo rental and some Army spouse benefits. She gave six months’ notice and filed for an LLC.

Today Roden operates the Bariatric Center for Success. She earned a health coaching certificate from Georgetown last year and offers several services targeted at weight-loss surgery patients. Her educational curriculums include “Success Habits™ of Weight Loss Surgery Patients” and “Back on Track™.”

“For me and the 200,000 Americans who undergo this surgery every year, it’s not the end of worrying about food. You think it is the solution – albeit a drastic one – to your problems, but unfortunately it’s not. You need to change your mindset too, otherwise it won’t work.”

Getting the business going hasn’t been easy. Although most insurance plans cover bariatric surgery they surprisingly do not cover educational support services prior to or after the fact, despite that about 50% of patients experience considerable weight regain between 3 and 5 years following surgery. They even pay for revisional surgery when patients relapse but don’t invest in the more cost-effective and less invasive approach of peer support on an ongoing basis. Roden is working to build up connections and partnering with local hospitals to get the support services covered by insurance.

“It’s taking some time but it’s so worth it. On Sunday nights now, I start thinking about the week ahead, what I am going to be doing. I get excited and that means more to me than anything. Especially because I am helping people defeat those sabotaging thoughts and behaviors that cause weight regain and be successful long-term.”

Tips from Denise Roden
  • It’s really difficult to do everything on your own. Working from home, I found it hard not to let personal demands eat into professional time. I joined a women’s co-working space (Hera Hub) to address both of these issues. I’ve met a lot of women who’ve given valuable support to my business, I’ve learned from others, and I’ve been more disciplined about my working hours.
  • Keep lines of communication open with those around you. They might not know how challenging what you’re trying to do is.
  • Also, be sure you have enough for start-up cost. For example: website, CMS, accounting package, etc. There are so many little things.
  • As the President of BSCI, Colleen Cook said, “Reach Further, Dream Bigger, Aspire Higher” That’s exactly what I aim to do!

Dawn Richardson: From High School Teacher to Spirits Distiller

Dawn RichardsonDawn Richardson had an unusual upbringing, but in a way one that made her the ideal candidate to take the leaps of faith required of an entrepreneur. “I was a gypsy kid and went to 20 different schools before I graduated from high school.”

Richardson’s mother was a 70’s hippie, roaming the West with her family living out of a school bus. She was the first female construction worker in the state of Utah, earning money where she could season-by-season and taking classes in small college towns along the way. “You might say she marched to the beat of her own drum,” says Dawn.

But to her daughter, it was normal, everyday life, and there were parts on the road Dawn loved. When it was time to go to college, Dawn headed to a small liberal arts school in Durango, Colorado, where she could explore lots of classes and go skiing. She got a degree in political science thinking that she might eventually head to Washington, DC and work in politics.

“My parents (Dawn’s mother married when Dawn was 13) had always pushed me to teach but I would protest, ‘I don’t want to go into that underpaid, female-dominated, and underappreciated profession,” she remembers. But ironically her desire to travel helped push her in that direction. The family travel bug got her, and she headed to Japan to see the world while earning money teaching English. She taught in Japan for two years, and then returned home and got a masters in education and a teacher’s license and, after brief forays teaching skiing, and then working for a cell phone company, headed back to the classroom.

 “Because of my unconventional upbringing, I always had an openness to it. I would think, what’s the worst that can happen? You lose your business and have to get another job? That’s not so bad.”

For the next 14 years, she taught social studies to high school students. Dawn loved teaching but felt it was time to move on. She felt additional pressure outside the classroom from parents and administrators and then a mysterious illness sidelined her and gave her time to think. “I got a virus that caused my spinal cord to swell and it really scared me. I thought it could be the stress of teaching or just being around all those germs. We still don’t know what it was. Suddenly I was faced with my own mortality and I realized, I’m not happy and I need to change that.”

Dawn and her husband, a software developer, had always talked about opening their own business some day. “Because of my unconventional upbringing, I always had an openness to it. I would think, what’s the worst that can happen? You lose your business and have to get another job? That’s not so bad.”

Together they investigated several options including a beer garden, but were deterred by the enormous start up costs of upwards of a million dollars. But when Rising Sun Distillerythey really started looking at the business, they realized the largest profit is made in alcohol. Then a story on the evening news about local distilleries caught their attention. Looking at the viability of that kind of business, it seemed to make sense.

They started slowly. Her husband continued working and Dawn got her real estate license so they could bring some money in as they were starting up.

They consulted with another distillery in Colorado where they live, and read lots and lots about the business. Then they began experimenting by making wine and beer. When they felt comfortable, they went all in. Cashing in 401Ks, and selling a rental property they owned, the Richardson’s were able to cover the start up costs of property and equipment. Additional business and home equity lines of credit covered them through a few months of operating.

Rising Sun Distillery LogoThey launched Rising Sun Distillery with a line of gin and vodka. Their niche? Local, organic, non-GMO products. And just five months into the business, they are also recipe testing some peach vodka and a pear brandy to expand their product offering soon. While any entrepreneur knows that making the product is just the beginning, the Richardson’s count themselves lucky to be launching in Colorado.

“First of all, alcohol is a highly desirable product. But also, we live in a state where we can go door-to-door and sell our product because liquor stores are all privately owned.”

While her husband and her mother take the lead on outside sales, Dawn develops the recipes and manages the in-house tasting room where they feature their liquors in a range of artisanal cocktails.

In the short four months since they’ve opened, Rising Sun can now be found in 25 different bars and liquors stores in Colorado. Slowly but surely, they are growing the business.

“It’s a bit scary for sure. We’re not paying our bills with profits yet but we’re seeing signs that sooner rather than later, that will happen. But there’s so much to learn in this industry and I feel like we’re just babies starting out. But it’s really fun.”

Richardson’s one regret?  Her freewheeling childhood gave her a comfort with risk taking, but it didn’t give her any mentors in business. I’d love to talk to other women who are doing this because it can be hard and that would be a nice support.”

Tips from Dawn Richardson
  • Assess your comfort level with risk, if you are not a risk taker and are not comfortable with the worst case scenario, then opening a business might not be the best choice.
  • Working for yourself is a 24 hour job.  The satisfaction of working for yourself far outweighs working for someone else, but it is very hard to leave work at home and have a work life balance.
  • There is so much more to opening a business than I first thought, and a lot of the tasks are not in my skill set.  It is important to know when to outsource and when to hire help or when to join with others.

Recycling My Life by Helping Others Recycle Theirs

Tiffany BeverlinTiffany Beverlin is the Founder and CEO of DreamsRecycled.com, an online marketplace specializing in divorce items such as wedding dresses and rings and comprehensive website for the divorce community. 

Let’s face it: Life can suck at times. Perfect families, perfect relationships, and perfect lives is not reality for most people. Life is a constant stream of ups, downs, plateaus and curve balls for the majority of mankind.

I had spent the majority of my adult life married, a devoted mother to my three children, and wife to my now ex-husband. I loved it. I gave up my career to stay home and raise my children. I felt fortunate to be able to do so; after all, not everyone gets this privilege. I was happy – or so I thought. I had three healthy kids, a husband who made plenty of money to support us, a beautiful home, a great group of friends and so on. It was pretty much everything many women dream about.

Then life happened – the sucky part I mentioned earlier. And I wasn’t prepared for it. That’s where the dream died.

When you find yourself going through a divorce, you quickly realize that the financial burden rests squarely on your shoulders. You can’t rely on your spouse’s income anymore. That’s hard enough. But what nobody tells you is that trying to go back to work after a 12-year hiatus makes you virtually unemployable by most human resource department standards. This was the reality I faced.

I wish I could say I handled it well, that I was the poster child for being strong and holding it all together. But the truth is that divorce could bring Hercules to his knees. I was a mess: A crying, depressed, may-not-ever-get-out-of-bed disaster. A few months in to a very messy situation, I had that realization that hits you like a ton of bricks: My dream really was dead.

On one of my darkest nights, I went to bed exhausted, as I often did, from the emotional trauma of it all. Struggling to figure out how I would find a job or earn cinderellyany income, I drifted off to sleep. That’s all it took to start my entrepreneurial journey.

That night, I literally dreamt that I had to sell my engagement ring for the money but couldn’t find a jeweler or pawnshop that would take the ring and give me a fair deal. I was desperate. I needed the money. Yet there was no place I could turn to sell what was once one of my most prized possessions.

Upon awaking, I realized that this dream was actually a reality. I did some research and quickly discovered that there was no marketplace for what I needed. Pawnshops would rip me off, jewelers would buy it for 50 percent below market value and selling privately could take months, if not years.

I started to wonder why there was no website for people like me. There were divorce lawyers and therapists everywhere, but there was no community, no support, no advice and certainly no place to sell my old ring and dress to fund the next stage of my life. I could name at least a dozen wedding websites but couldn’t name a single URL for divorce.

I wish I could say I handled it well, that I was the poster child for being strong and holding it all together. But the truth is that divorce could bring Hercules to his knees. I was a mess: A crying, depressed, may-not-ever-get-out-of-bed disaster.

Days later I had incorporated my company and retained a web designer to build the first online community and marketplace specializing in selling items from divorces. My old, dead dream of marital bliss and the perfect family had spawned a new dream: entrepreneurship.

I worked hard, educated myself, and studied all of the things I thought I should know to make this business a success. From e-commerce and marketing to branding, SEO, social media and Google analytics, I threw myself into it head first, mostly at 1 a.m. while my kids slept. I also started to research divorce, something I quickly realized was a giant of an industry ($50 billion a year in the U.S. alone).

When DreamsRecycled.com launched I was unbelievably lucky to have my story air on Fox News and syndicated throughout America. I was quickly featured in Dreams Recycled LogoThe Huffington Post and numerous other media outlets. It was at this time when I realized the size and scope of my business endeavor. There were millions of other people like me who felt lost, lonely, and were in need of practical information. They needed a place to connect, bond and find their next dream. Over the course of the first year I was contacted by thousands of men and women who simply wanted to share their stories and connect with me. Some simple thanked me for inspiring them to recycle their lives after divorce.

I still love connecting with my users, but the biggest miracle of all of this was that I was inadvertently recycling my life as well. My company gave me a career, a purpose and a reason to get out of bed. Each person I helped propelled me to make the website bigger and better. Each story I heard inspired me to keep going. My website inspired me to date again. After all, how could I blog about moving on if I personally wasn’t attempting to do so? It made me realize I wasn’t alone, not even in my most dismal divorce moments.

My story may not be the norm in business. I had no tech experience, no startup knowledge and no e-commerce background. But if you believe in your product, follow your passion and focus on the task at hand, anyone can recycle their life and start their next dream.

 

Mary Lou Bradley: Painting the Picture-Perfect Life

Mary Lou Bradley

Mary Lou Bradley worked for the man who created Three’s Company, a TV show those of us of a certain age will remember. She also worked for Bill DeBlasio before he was the mayor of New York City. She went to culinary school and learned to make pastries. And then, at age 55, she became an entrepreneur.
(more…)

The Highs and Lows of Launching a Business

bitzy_baby.jpg-large

Former teacher Whitney Reeves is the co-founder of Bitzy Baby,  a juvenile safety product company with a mission to instill confidence in parents that when their babies are put to bed they’ll sleep safely. Bitzy Baby’s signature product offers a solution for parents seeking a safe alternative to the traditional crib bumper. Reeves reflects on her experiences of starting a new business. 

You’re Never Ready

“You’re never ready” is something I heard a lot before my husband, Seabren, and I had children of our own. It’s a phrase I also said as a former Bitzy Baby Cribelementary teacher to parents as their children went off to the next grade. And it’s what I say to anyone with an idea that they are passionate enough to explore further. And yet, that phrase is a reminder of how “never being ready” means be brave anyway! Have the courage to jump in because you learn more from experience than anything else and because no one else has the exact same experiences as you. You’re the only perfect fit for that next adventure!

The Birth of Bitzy

I have a rare genetic gene that made my pregnancies high risk and, facing our infant’s potential fragility, we wanted the safest environment possible. It was during this time that the idea of Bitzy began. Safe sleeping shouldn’t be complicated. As a problem solver and believer in figuring out what you don’t understand, I felt compelled to do what I taught my students every day: be brave and try. After analyzing all the critical features needed for a safe sleeping environment, I designed the crib bumper solution. A product that provides not only modern, collapsible and preventative features but also creates a cushioned, breathable environment essential for infants sleeping up to 16 hrs/day.  What began for Seabren and I as a product has transformed into a mission advocating for the safe sleeping of all infants.

When you’re an entrepreneur, there are moments when you’re deciding if the best choice this week is to allocate this week’s grocery budget and scour your shelves for meals so you can utilize those funds for your start up.

Recognizing a NEED

Bitzy Baby Nursery RoomAs consumers and producers, we don’t make a purchase without an emotional connection. It may be the specific scent of a shampoo, the texture of a shirt, or the desire to be part of a group of consumers. And that is often the exact reason why entrepreneurs create something. Because they ARE the consumer wanting what isn’t available yet. As parents of a newborn, with busy careers and a new home, we were expected to do the traditional thing and settle down. But Seabren and I aren’t the conventional type so we took on the birth of an additional “baby” and launched a company.

A Supportive Cofounder Does Matter

My husband and I are opposites but our differences make for a perfect fit in our business relationship. Unlike most start-ups, we’re able to pause to focus on our family time and then dive into projects after our boys’ bedtime until the wee hours of the morning. Our “meetings” consist of nachos, dreaming big, finalizing priorities, and winding down with a favorite rerun to cap off the night.

Because we’re opposites, Seabren knows not to speak only in numbers and I don’t need to explain why I chose a specific color or graphic. We respect our different areas of expertise and challenge ourselves rather than each other and, because of that, we are the perfect cofounders. And although we’re opposites, we’re both dreamers and doers, so it’s key that we support each other in our strengths but, more importantly, our weaknesses.

Start-up Goals Outweigh Challenges

There is no manual! You’re signing up to start something that will require some creativity to make it a reality. You’ve got to have a passion that’s rooted in something so much more. When you’re an entrepreneur, there are moments when you’re deciding if the best choice this week is to allocate this week’s grocery budget and scour your shelves for meals so you can utilize those funds for your start up. It’s in those moments that you have to feel passion for what you are doing rather than simply wanting to produce something or make money.

Whitney Reeves Bitzy Baby with a Crib on the Beach

Three Invaluable Words: Focus, Framework & Finance

As someone with a newborn infant diagnosed with a rare genetic disease, in the throes of renovating an old home and starting a new company, there are three important words I have always kept in mind: finance, focus, and framework.

No matter what you are balancing at home, launching a startup takes guts and it’s tough to find the financial resources to make it a reality. You have to make sacrifices. Every day, you must focus on your business and carve time out, trading sleep for extra coffee. But developing the right framework for converting your idea into a business will make things easier and that requires planning. You must become an expert in your field.

Overall, you have to recognize your success is based on your strengths and weaknesses. Establishing a support network that helps you succeed, finding creative financial resources, and having the drive to continue when things become challenging are ingredients for creating your perfect career 2.0.

Lynne Goldberg: OMG! I Can Reinvent Myself

Lynne Goldberg MeditatingIn a short period of time, Lynne Goldberg lost all the personas with which she had come to identify herself.  They fell away, one after the other. No longer expectant mother, daughter, wife, sister or businesswoman, she was left with only one face to look at in the mirror and she didn’t like what she saw.

Goldberg grew up in Montreal, Canada, and joined the family retail chain business where she spent more than two decades in charge of merchandising management. She was a typical type-A executive, stressed out and overworked, which wasn’t exactly helpful when she and her husband decided to start a family.

“We had a lot of trouble getting pregnant and went through numerous failed fertility treatments. I was overjoyed when I finally discovered I was pregnant with twins after four years of effort.”

“It really helped me. We wear so many masks all the time and when you finally get down to it, who you are at your core really doesn’t change. Knowing that helped me shift from meeting external identities to finding myself.”

Her joy turned to sorrow, however, when Goldberg’s mother was diagnosed with terminal colon cancer. The stress, combined with her full-on work Lynne Goldbergschedule, forced Goldberg to take bed rest on her doctor’s orders to save her pregnancy. It was all in vain as she miscarried and had to deliver the fetuses. Within the year, Goldberg’s mother died and her world fell apart as her brothers pushed her out of the family business.

“My mind was just not there anymore. I couldn’t perform at work and wasn’t able to do what they needed done. It was a business after all, so they asked me to leave. And despite having adopted two children, my marriage unraveled. I lost everything in a few short months,” she recalls.

She threw herself into a new line of work, using money from her buy-out to launch a home décor importing business to support herself and her children. Nevertheless, it was hard, as she was constantly travelling to China and Europe. On a personal level, Goldberg was angry, disconnected, and generally unhappy. She carried around the feeling that there had to be more to life.

Seeing her struggle, a friend turned her on to meditation.

“It really helped me. We wear so many masks all the time and when you finally get down to it, who you are at your core really doesn’t change. Knowing that helped me shift from meeting external identities to finding myself.”

She continued running the business but was really drawn to meditation and signed up for more and more courses, trying to figure out how she could develop that aspect of her life further. She began teaching meditation at hospitals and schools, until she finally came to the realization that teaching was what gave her the most satisfaction. Although her importing business was doing well, with clients like Costco and Walmart on board, Goldberg decided to sell and focus full time on teaching meditation.

“It was an easy decision.  There wasn’t any meaning in what I was doing; it didn’t make me feel good. Teaching did. When you get out of your own personal drama and look at the world from a bigger perspective, what good you can do, your mentality shifts. It’s empowering.”

And her perspective did change. Goldberg reconnected with her brothers, with whom she is very close today. She remarried and – most importantly – she’s happy and fulfilled.

“I went from being consumed with anger to having family that I love. It’s like that expression says, ‘Holding on to anger is like grasping a hot coal withOMG I can Meditate! Poster the intent of throwing it at someone else; you are the one who gets burned.’ One of my biggest life lessons has been forgiveness. Now I choose to find the things that give me joy. Instead of feeling something was taken away from me, I shifted to what I have.”

But the Type-A exec still lurked beneath the surface, and Goldberg wondered how what she was doing could be bigger – how she could reach more people and give them the same joy she was experiencing. As it happened, Goldberg’s husband, a fellow meditation convert who had been in tech, was feeling the same way. His last business produced ringtones and mobile content, and his number-one selling app was the fart ringtone. So it’s hardly surprising, he too was having the sense there’s got to be more and wanted to help his wife in her mission. The couple teamed up with another husband and wife duo who also meditated and had experience building apps.

After one year in development, the result was OMG I Can Mediate, a mobile app targeted at people who have never meditated before. The app launched in March 2015 with 12 weeks of content (the first of which is free) and over 100 specialty meditations from helping you wake up in the morning or go to sleep at night to dealing with your kids. There’s even the wonderfully named “My Boss is a Jerk” which teaches compassion.

OMG I Can Meditate! Logo“If you live in NY or LA, then meditation is widely accessible. But in most other places, it’s still primarily just the early adopters. We wanted to give everyone the opportunity to meditate and make it less daunting and a little fun,” the 52-year-old explains. “The irony is that the very devices that have made us more frenetic can also be the means to finding peace and happiness.”

They are constantly updating and adding new content to the app. After the launch, they were the number-one app in India – an unexpected but pleasant surprise. And AppPicker.com called OMG I Can Mediate “best meditation app available in the app store.”

Looking back at how her life has changed, Goldberg is effusive “I feel blessed, truly grateful. I cannot believe how lucky I am. We wonder why tragedy happens. Sometimes the explanation takes 20 years to figure out. If I knew back then how everything would turn out, I would have been a lot happier. But at least now I have this sense of trust that when stuff happens, it’s meant to happen and it’s going to be OK. It takes the drama out of the day-to-day stuff.”

Test drive the meditation app.

Tips from Lynne Goldberg

  • Building a business process requires a great deal of perspective.
  • Do what you are passionate about. You’ll find success, if you truly love what you’re doing. But remember, you can define success in many ways. Happiness should be the baseline.
  • If you’re thinking of launching an app, keep these things in mind: Keep it simple; Be patient. It takes time to build a brand; Believe in it and let go of expectations; Breathe!