To say that Chanel Turner broke the mold in the vodka world would be an understatement. She pretty much smashed it to pieces.
The spirits industry is fairly staid, with few new formulas being created. Most vodka companies get passed down through families for generations. But Turner developed her own formula, started her own company from nothing. She’s a woman in a field where there are very few. She’s African-American; also highly unusual in this business. She was only 25 years old when she started the company. And, oh yeah, she sells her vodka in a lightning-bolt shaped purple bottle.
Turner works as an IT specialist at the Pentagon. She attended Bowie State on a full basketball scholarship, majoring in business administration. After briefly working in the private sector doing web design, Turner began her job at the Pentagon, where she still works today.
The idea for starting a vodka company came to her while sitting around with friends, drinking vodka-based mixed drinks. When they ran out of chaser, no one wanted to go to the store to get more. And there was no way they were going to drink it straight. “When people drink vodka, they want to mask the taste, the harshness, the burn,” she says. “I thought how great it would be if there was a vodka that you could actually enjoy on its own. We all laughed about that, how someone really needed to make that vodka.” By the next morning, most people would have forgotten all about the idea. But not Turner. (more…)