Babou Olengha Aaby: Building a Crowdfunding Business around her Authentic Self

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Babou Olengha-Aaby at Crowdsourcing Week Europe 2014. Courtesy of Sebastiaan ter Bur

Babou Olengha Aaby is convinced the biggest market opportunity lies not with India, China, or Brazil but rather women. But she wants to be clear on one thing: female entrepreneurship is not a gender issue, it’s an economic one. Women-owned businesses make for good business sense and smart economics: they start small, grow slowly, and fail less. And yet they attract only 1/3 of all venture capital. The Norwegian-based Olengha Aaby wants to change all that with her new crowdfunding platform specifically aimed at what she calls “mumpreneurs”.

“My big fat dream with Mums Mean Business is to provide all entrepreneurial mothers with a triple A service: access to finance, access to mentoring, and access to inspirational role models. Our goal is to provide aspiring mothers with start-up ambitions much-needed guidance in their critical first year of business to help get them to the next level.” (more…)