Browsing the bedding aisle of any major department store, you would be forgiven for thinking, like cereals on the supermarket shelf, there are enough options in the world already. But Emily Stinchcomb would disagree. After the birth of her second child, she quit her full-time job to invent a new integrated bedding and sheet system that gave her the comfort and ease of a duvet cover, with the ease of washing just a sheet and not the whole cover.

But more about that in a minute.

Stinchcomb, a native Oregonian, moved to Vail, Colorado, after college to ski.  Of course, she had to earn a living too so she landed a job as a sales and events coordinator with Vail Resorts and Hyatt hotels. She liked her job but never felt that she had a career path that she was uber passionate about. So a decade later, after she had her first child, she went part time and a few years later, when she was pregnant with her second child, her family moved to Boulder and Emily thought that would be a good time to think about doing something new. (more…)