Joan Michelson is CEO of Green Connections Media™, a media and consulting firm focused on innovation and leadership, especially in the energy-green space. She shares 10 lessons she has gleaned from interviews with innovators and her own career journey’s ups and downs.
Before I could even get through the second set of doors into the hotel lobby, this cute guy approached me and said, “You must be Joan.” This was a pleasant surprise. After a delightful evening, that included discovering that he lives in North Dakota (a place that had never been on my radar), he invited me out for the balance of his evenings in D.C., including dinners with his N.D. business colleagues.
Figuring I needed to brush up on North Dakota, I researched it online and must have left cyber-tracks, because I started receiving emails from North Dakota companies asking if I’d be interested in moving there. Ha! This New York City girl? Not bloody likely….
Fast-forward a few months and I was recruited by the electric vehicle division of a top automaker in – you guessed it – Fargo, North Dakota, to lead their communications efforts and co-lead their marketing and sales team, even though I’d never worked in the auto industry (and didn’t even own a car at the time). I had great fun working with smart, interesting people who were making a difference – and it changed my life forever.
When the company president introduced me to the staff in their cavernous plant and said, “North Dakota nice wasn’t working so we brought out a New Yorker,” I knew he had my back and I could do creative stuff. We generated hockey-stick growth, including bringing to life some of my quintessentially “out-of-the-box” ideas.
The sub-plot running in the back of my mind, though, was the lack of women in the industry, and even fewer women at these conferences or in related media. So, I seized the moment and spotlighted women dealers, women managers, and women buyers, especially because women make the majority of car buying decisions in the US.
Falling in Love, But….
A few years later, a victim of the auto industry collapse, I returned to my natural environment: big city life in Washington, D.C. But I was not the same person.
I’d fallen in love – with an industry and a cause, with a dynamism and economic potential, with the creative spirit of a burgeoning industry being birthed by brilliant, creative, inspired and determined social innovators, entrepreneurs, and leaders across sectors. I also had a deeper level of confidence in my skills, talents, ideas, judgment, intuition and network, and strong convictions about the need for more women in this industry. The next question was….
How do I give my new passion, confidence, and convictions a voice and get paid for it? The answer came from an unexpected but (in retrospect) natural place.
At a conference one day, a female media entrepreneur asked me to do a radio show on her network. The process that followed gave birth to my podcast series/radio show Green Connections™ and a new level of my media persona (I’d been in TV news and written articles for national media before).
The Green Connections Media™ mission is to grow a clean, green economy in which women have economic parity. We cover energy, sustainability, and clean tech, and how it intersects with every industry – from policy to The Pope, business to Broadway, and activism to the arts. And, we feature mostly women experts (the opposite of the traditional media).
From my interviews with top leaders and innovators at Fortune 500 companies like Dell, Facebook, MGM Resorts, Campbell Soup, and government agencies like the Department of Energy, as well as non-profit leaders, and my own journey’s ups and downs, I’ve learned great lessons that translate to any career, any time.
10 career tips:
- Follow your intuition: Collect the information you need to make a decision, then step back. Take a walk, sleep on it, whatever suits you. Then check in: what does your inner voice say?
- Be open to crazy ideas and choices: These could lead you to a path of cool people and opportunities and fuller expressions of yourself – and all this could make you smile.
- Reframe a perceived “set-back”: Rejection is just life moving in a new direction, so make lemonade. Find the opportunity, then move in that direction.
- Be kind to everyone: Everyone. Period. From waiters to coworkers, to hecklers to people you meet on the subway. You may run into them again someday. Plus, it’s good karma.
- Listen for people’s values and agendas: You can learn a lot just by listening. Understanding what makes people around you tick can lead you to some very interesting places.
- Stretch out of your comfort zone: Read and listen to people who disagree with you – and hear them, even if you don’t like them. Push yourself to have a more creative idea – flip it sideways, ask someone with a different experience what they would do or how they would think about it.
- Increase your self-awareness: The more self-aware you are, the more successful and happy you’ll be, with better relationships.
- Make time for self-care: Numerous studies show that taking time for sleep, exercise and healthy eating improves performance and relationships, dramatically slows the aging process, and improves mental clarity.
- Trust yourself: The universe does not give you things you can’t handle.
- ASK – ASK –ASK! Don’t be shy, just polite and tell them what’s in it for them, how your request dovetails with their world. Be persistent – pleasant – but persistent.
So, go out there and expand your reach.
You can do it. Yes, you can.
I’m expanding Green Connections and its reach, talking to more talented innovators every week, so there will be more lessons to share. Stay tuned and go to www.greenconnectionsradio.com to listen.
To listen to Joan’s insightful and engaging interviews with innovators and leaders, go to www.greenconnectionsradio.com. Follow Joan on Twitter at @joanmichelson or @greenconnectsdc and like Green Connections on Facebook. Read her blog in the Huffington Post. Joan also does communications consulting.